BRANDING
THE LOS ANGELES ATHLETIC CLUB
The Los Angeles Athletic Club was for sale and needed a rebrand to increase its value. Nearly 150-years old, LAAC has a history and identity that I honored in my rebrand, while selecrating its unique standing as the first social club in Los Angeles. Known both for innovation and tradition, we designed a new stylized LAAC logo, created a font and color pallett, an all-access video campaign, and revamped their website to support their expanding business.
This campaign significantly increased their value, and energized their patronage—resulting in a final sale of over 2 billion dollars, a record for private clubs nationwide.
THE EPISCOPAL SCHOOL OF LOS ANGELES
The Episcopal School of Los Angeles is an innovative program for grades 6 to 12, founded by Snapchat's Evan Spiegel. It serves students from all areas of Los Angeles, offering free tuition for most. The school provides a demanding curriculum with an emphasis on extracurricular activities and character development.
For several years, I was the lead producer for branded content on Aramco’s marketing team, creating in-house videos that informed company employees about upcoming business strategies, such as investments, expansion, and going public. The formats ranged in scope and duration: stills from our biggest production below.
Throughout Brett's career, I aimed to create a look that matched the band's sound and feel. As early supporters of "Dream Pop," we used soft colors with bright accents, incorporating wavy movements that repeated to the rhythm. From album art and music videos to live visuals, the artist and I worked closely on crafting an identity that garnered a small cult following.