BRANDING
THE LOS ANGELES ATHLETIC CLUB
The Los Angeles Athletic Club was for sale and needed a rebrand to increase its value. I focused on their identity while honoring their nearly 150-year history. As the first social club in Los Angeles, known both for innovation and tradition, we created a new stylized logo, font, an all-access video campaign, and revamped their website to meet today’s mobile standards. This significantly increased their value and patronage—the campaign was a major success, resulting in a final sale of over 2 billion dollars, setting a record for private clubs nationwide.
For several years, I produced branded content for Aramco to inform employees about upcoming business strategies, such as investments, expansion, and going public.
THE EPISCOPAL SCHOOL OF LOS ANGELES
The Episcopal School of Los Angeles is an innovative program for grades 6 to 12, founded by Snapchat's Evan Spiegel. It serves students from all areas of Los Angeles, offering free tuition for most. The school provides a demanding curriculum with an emphasis on extracurricular activities and character development.
Throughout Brett's career, I aimed to create a look that matched the band's sound and feel. As early supporters of "Dream Pop," we used soft colors with bright accents, incorporating wavy movements that repeated to the rhythm. From album art and music videos to live visuals, the artist and I worked closely on crafting an identity that garnered a small cult following.