THE LOS ANGELES ATHLETIC CLUB
The Los Angeles Athletic Club was for sale and needed a rebrand to increase its value. Nearly 150-years old, LAAC has a history and identity that I honored in my rebrand, while celebrating its unique standing as the first social club in Los Angeles. Known both for innovation and tradition, LAAC needed a stylized logo, and we created a new font and color palette, an all-access video campaign, and revamped their website to support their expanding business.
BMW
Putting together a project for Stetson featuring the Compton Cowboys, whose logo I helped design and next steps into greater exposure. The collective is now a full-fledged brand, with a New York Times bestseller on the sujbect.
8mm FILM
SNAPCHAT
Snap hired me to create the first ever show on their platform Snapchannel, which premiered original content for audiences worldwide. Our series, titled Fritz and Friends, garnered over 1 billion views over the course of 8 episodes, and was renewed for a second season. The show follows a group of puppets as they navigate everyday tasks and challenges, such as meeting a new neighbor and getting a haircut.
TOPSNAP
Every episode of Fritz and Friends was preceded by a Topsnap, which acted as a play button — they feature the popular sock characters, who lend a whimsical chorus to the humor of the show.
BIRD
Bird takes flight around the courtyard in a seamless loop before landing on the balcony to let Fritz know about their new neighbor. I perform Bird, which requires a certain unpredictability, as he sways in the wind.
PUPPET REEL
I create content that works for kids and adults, connecting generations, providing a shared viewing experience and reaching a broader audience. Along the way, I aim to make grownups feel young again.
“Magical and amazing... a big triple-rainbow salute.”
— CBS News
ANIMATION
During the pandemic, singer-songwriter David Poe and I made four animated music videos. These highlighted a variety of animation tools, from phone apps to professional software. Our collaboration mixed classic and modern styles of experimental animation,
”The ultimate five minute anti-depressant…”
— The Hollywood Reporter
SPOTIFY CANVAS
Conceived for bands and artists emerging into the music scene on Spotify, our canvases highlight their personalities, in flashy 8-second montages.
BAND LOGOS
Motion graphics is another skill set in my bag - I love creating band logos and putting them in motion. Here I designed a variety of band identities, which showcase different angles of their style as musicians. Hurt Valley love these.
BEN FOLDS FIVE and FRAGGLE ROCK
This dynamic music video brings together the band Ben Fold Five as they celebrate their reuinion after 13 years apart, while reintroducing Fraggle Rock after a 30 year hiatus. The music video is critically acclaimed, and set the groundwork for the Apple TV+ show, featuring the little underground puppets. Featuring Anna Kendrick, Rob Corddry, and Chris Hardwick.
”The joining of Ben Folds Five and the Fraggles and their reemergence into the world is simply brilliant.”
— The Laughing Squid
ANIMATIC MUSIC VIDEO
”A sparkling visual confection.”
— Brooklyn Vegan
BEHIND-THE-SCENES
The making-of Do It Anyway, filmed at the historic Henson Studios on the Chaplin Stage.
”An all-out puppet extravaganza…”
- Complex
This projection, along with another four to complete the set, accompanied the band on their tour through China and was on full display during their live performances.
Five covers for a series of singles put out by the band Brett. As featured on Spotify and a limited release of vinyl records.
Final album cover art and further designs pitched for Brett’s album “Mode”.
THE PETIT ERMITAGE
An animated GIF for The Petit Ermitage hotel and social club, that captures the bohemian spirit of this highly unique “home” to many artists and collaborators in Los Angeles.
VACO PRECISION INC.
Logo design for VACO Precision, a Mercedes-Benz mechanic and dealership in Los Angeles with a loyal base of long-time customers.
CHECKER HALL
This checkered design is part of a large scale pitch to incorporate gold-plated designs throughout the restaurant / bar. The themes touched upon in the artwork relate directly to iconography of the establishment.
