BRANDING
The Los Angeles Athletic Club was for sale and needed a rebrand to increase its value. We focused on their identity while honoring their nearly 150-year history. As the first social club in Los Angeles known for innovation, we created a new logo, font, video campaign, and revamped their website. This significantly increased their value and patronage—the campaign was a major success, resulting in a final sale of over 2 billion dollars, setting a record for private clubs nationwide.
